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How to Market Your Home on Your Own

Are you currently trying to sell your home by owner? In Orlando’s current market is is quite understandable that home owners choose this option as a way of trying to sell their home. Many of these home owners know about all the down sides of this route, however they feel that they don’t really have a choice given the fact that many are “upside down” on their mortgages. Their last hope is to “save” some money on the real estate commission and then somehow make it to the closing table without too much further loss.

Obviously, we have tons of arguments why selling your home on your own is simply not a good idea, however in this article we would just like to provide some helpful advice to home sellers who are currently “For Sale By Owners” in the Orlando area.

Many of you have realized that selling your home is all about the right exposure and have therefore already gone a step further and listed your home with one of the many flat fee MLS brokers out there. For as low as $395 you can list your home in the MLS and offer a compensation to the Realtor who brings the buyer. (No comments on that at this point either because, again, this article is not about the downsides of this route).

So let’s assume you are listed in the MLS (because quite frankly, if you are not, you are simply loosing out on exposure and will sell your home for significantly less), here are some useful tips that can help you to market your home on your own.

Orlando For Sale By Owner Help – DIY Home Selling Marketing Strategies

  • The Orlando MLS allows a total of 10 images so try to take advantage of that and post 10 images (buyers love that). Unless your home does not show nicely or is in a bad condition, anything less will hurt you.
  • If you are willing to invest in professional photography, we can recommend a great photographer (he’s the one we’re using). It really makes a huge difference and will increase interest. Some photographers take pictures for as low as $80.00 which is well worth the money. In addition to that you can have the photographer produce a virtual tour of your listing. Some even offer to upload them to YouTube and other online video web sites.
  • Write a long description listing the benefits, not the features of your home. You might live close to the mall, I-4, Turnpike, 417, 528 or 429. Or do you live close to Disney or Universal? Can you see the fireworks from your back porch? Is there a lake with dock in your community? What about other community amenities? Buyers often don’t have access to this information even though you may have specified it when you entered the listing. SO make sure you have included the info in your listing description. Buyers show interest in homes that have descriptions that address their feelings and emotions. The more information you can give in the description, the better. Be enthusiastic and try to remember what is was that made you buy your home. Some of the most effective words in listing advertising are: lovely, bright, clean, spacious, open, and cozy.
  • Definitely post on craigslist and post often! Even though is not a beautiful looking web site by any means, home buyers look here daily! Your ad will be visible for several weeks, however since you are competing with tons of other home owners and Realtors, post your home a minimum of once per week. Ideally open several accounts (with different email addresses) and post 2-3 times a week. Be aware of spammers and fraudulent Emails though and do not schedule appointments until you have made sure who the potential buyer is. Ideally you may want to ask them for a pre-approval letter!
  • Two other great classified ad web sites that are free to use are (Ebay’s classified site) and
  • Here is a list of great real estate web sites where you can post your home for free:
    There used to be more free ones but many providers charge a fee now. These are the biggest ones though and since you are in the MLS you have at least the basic listing version on (which is the largest consumer real estate site).

Fill in the form below and we will mail you the complete DIY Home Selling Guide for Orlando Home Sellers at no cost to you! You will receive your guide within 3-5 business days.

This 30-Day, 5-Step Home Selling System is the must have guide for every serious home seller in the Orlando area! On over 40 pages you will learn everything you need to know when selling your home on your own.

Table of Contents:

  • Introduction
  • How much Can You Save?
  • The Key Questions
  • Understanding How To Prepare Your Home For Sale
    – Be Neat and clean everywhere
    – Exterior Preparations
    – Interior Preparations
    – Showing Advice/Preparations
    – During the Showing
    – A Handy Daily Checklist
  • Understanding How To Price Your Home For Sale
    – Pricing Strategies
    – How to determine Price
    – The Motivation Factor
  • Understanding How To Market Your Home Successfully
    – Classified Ad Writing Magic: The Basics Of Creating & Writing Classified Ads That Produce Buyers
    – Typical Mistakes That You Must Avoid So That You Can Write Powerful Classified Ads
    – Transforming Your Features Into Benefits That Will Make Your Prospect Pick Up The Phone And Call You, NOW!
    – The Steps For Turning Features Into Benefits
    – Rules For Writing Classified Ads That Motivates Your Prospect To Respond NOW
  • HOW WELL WILL IT SELL? A Do It Yourself Guide To Predicting How Well Your Property Will Sell
  • Understanding How To Qualify Your Potential Buyer
    – How to handle callers
    – Be Flexible
  • Understanding How To Close Your Home
    – The Contract
    – What is Escrow?
    – Who Pays What?
    – Real Estate Transaction Checklist
    – A Few More Real Estate Terms You Need To Know

Order the FREE DIY Home Selling Guide for Orlando Home Sellers

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