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How We Will Sell Your Home

Hello there, we are Jose Rodriguez and Claudia Mundlos of Watson Realty in Lake Mary FL. We are residential real estate experts in Seminole County but also service parts of Orange, Lake and West Volusia County.

In the current market it is important to have an educated expert on your side who has not only experience with “regular” home sales but also with “distressed” home sales. We have successfully sold short sale properties since 2007. We are certified experts in negotiating with the banks (CDPE – Certified Distressed Property Experts) and have even helped owners to stay in their homes by explaining them how to negotiate a lower rate with the lender. Give us a call at 407-340-6458 or click here to learn how we can help home owners avoid foreclosure and we’d be happy to help you get started.

Jose and I are both full time Realtors and we take our careers very seriously! Here is a little about what we offer you. You will see why it is beneficial to have two Realtors who both focus on their specialties. In a tough market like this it is overwhelming for only one Realtor. Behind us stand a strong team of very well trained and educated people who help us on a daily basis with all the important tasks involved in exceeding our customers’ expectations.

Claudia (that’s me) is the Marketing and Design Expert. My background in online and social media marketing as well as graphic and web design enables me to produce high quality brochures, Web sites and media campaigns to make your home stand out. We truly understand the online aspect of real estate. Why that is important to you? If over 85% of all buyers start their search online, wouldn’t you want your home to stand out as the most desirable one? Be assured: we are constantly researching and investing in new ways to market our homes online – and it has paid off for our sellers!

Jose (my husband) is an excellent negotiator and knows how to stage a home to make it more sale-able. With Jose’s negotiation skills he will be able to bring existing offers up for our sellers. Jose knows the marketplace. He previews hundreds of homes every month and researches new listings every day so he can justify our list prices and explain them to buyers and their agents. That has resulted in lots of sales.

By the way, living in Florida many times Realtors will have to negotiate with Spanish speaking agents and answer questions of Hispanic buyers. Good to know that Jose is bilingual; he can negotiate in either English or Spanish at the highest professional level and promote your home to foreign buyers and investors. Click here to take a look at Jose’s Spanish Blog.

Now back to Jose’s staging skills: Potential buyers do not always have enough imagination to see the potential in a home. Therefore it is crucial to show your home in a way that suits every potential buyer. Jose will show you some insider tricks on how you can maximize your profit without spending a cent.

Let’s summarize the most important facts:

  • Two full-time professionals are better than one meaning 100% more service every day!
  • Claudia covers marketing and communication; our focus is clearly online marketing so we can attract the highest possible amount buyers for your home. However, we do not neglect other ways of marketing. A recent study has shown that the second most effective way to get buyers to inquire about your home are toll free hotlines. Of course, we have a complete system in place that will capture phone calls 24/7.
  • Jose is a bilingual top negotiator and knows how to stage your home; both of these abilities will increase your profit significantly
  • We are the top selling team at Watson Realty Lake Mary and ranked within the top 3% of all Mid Florida Realtors

100% Satisfaction Guarantee

Should we not perform the services we guarantee you in our Marketing Plan and you are not 100% satisfied, you are entitled to terminate our listing agreement on your property at anytime and most important, at no cost. This Easy Exit guarantee will keep you in control!

We look forward to hearing from you soon :-)

Jose & Claudia – Click here to learn more about us!

Customers talk about Jose and Claudia

Read what our customers are saying about us.

Selling or buying a home? We look forward to earning your trust! Contact us anytime if you have questions or would like to meet.

Quick Summary of Our Home Selling Marketing Plan

  • Staging.
    We make sure your home appeals to all potential buyers that enter it.
  • Local Media.
    Your home will be advertised in the Orlando Sentinel (as well as the online real estate classified section of this popular Orlando daily newspaper). Every Open House will be advertised as well.
  • Online/Internet/Social Media.
    Besides being listed in the local MLS your home will be virtually found on any major real estate web site out there including but not limited to Realtor.com (the #1 consumer real estate web site), Yahoo classifieds, MSN, AOL, Trulia, Oodle, Google, Homes.com, HomeFinder.com, Craigslist and many more! Of course, you will also find your home on our company Web site WatsonRealtyCorp.com and featured on our Web sites TheRealEstators.com and RealEstateWall.com. By the way, on Realtor.com we are some of the few Realtors who are able to provide their customers with multiple pictures (up to 25), videos, longer text descriptions, Open House ads and other added benefits. Buyers love pictures and virtual tours! The listings with most pictures and tours as well as longer descriptions will stand out over the rest and get over 100% more exposure!!
  • Virtual Tours and Online Style Designer.
    We know what buyers are looking for when searching. We work with lots of buyers on a daily basis and pictures say more than 1,000 words! So do Virtual Tours. That is why we hire a professional photographer to take high quality pictures and a virtual tour of your home. In our homes we also leave a professional looking Virtual Tour CD-ROM for interested buyers to take with them. On top of that we now also offer the interactive Style Designer online design studio for buyers allowing them to virtually change rooms of your home online (e.g. replace flooring, counter tops and color walls to their taste to visualize how your home could look after they buy it). See a sample of it and play around with this amazing online tool for buyers.
  • High quality custom designed brochures.
    We will make your home stand out among all the others a potential buyer sees throughout the day.
  • Marketing Postcards.
    300-600 cards to targeted audiences including renters in your and surrounding neighborhoods.
  • 800 Number and Fax on Demand Service. (see details below)
    There will be a toll-free 800 number on your yard sign and all other marketing materials that customers can call 24/7 to get instant information on your home. That way we do not miss out on a potential buyer – and best of all, we have a number to call back.
  • Office Caravan.
    We will personally present your home to every agent in our office. We do that through fliers at our weekly sales meeting but also through our office caravan. Be prepared: 20-30 agents will tour your home one Tuesday morning and give their feedback. They will also include the home in their inventory and in case it matches any of their buyers search criteria, be assured they will bring their buyers back to your home. Did we mention that Watson pays their agents a bonus if they sell one of the company’s listings? Well, that’s another benefit to you, having hundreds of agents in the Orlando area motivated to sell your home!
  • Marketing Services Report.
    On your own protected web page you will be able to check sales progress 24/7. This report includes all of our marketing activities, a report on who has shown your home, what the feedback was, and which homes in your area are up for sale, under contract or have sold. You will be pleasantly surprised at the wealth of information we provide to all of our sellers. You will also receive weekly phone calls and Emails, with a status update and recommendations from us personally.
  • Open Houses and Broker’s Open.
    An open house is a great way to showcase your home to potential buyers. Sure, the chances of actually selling your home at an Open Houses are not the highest but we have done it several times and it is part of our full coverage marketing plan. A Broker’s Open is an open house for Realtors of the area.
  • Agent Network.
    A good Realtor understands that you do not only have to advertise your home to buyers but also to Realtors who will bring their buyers to a home. We advertise your home not only to all agents in our office but also to all area Realtors with an Email blast about your home and why they should bring their buyers.

We Can Get Your Home SOLD!!!

Selling your home is important and you should go with the office that has the best tools and plan to find buyers. We go the extra mile to sell your home fast and for the best price!

My 24/7 Listing Hotline

Our marketing plan for selling your home includes powerful tools that help us sell your home the right way. A ConnecTel Real Estate Hotline is one of these tools.

With our 24/7 listing hotline, we will record a custom audio tour of your home, detailing the features that make your home different and special.


When people pass by your home, they’ll see the For Sale sign with our 800 number on it. They’ll call to hear the property description but they also have the option of connecting with us directly or leaving a message.

Capture this lead immediately!

What makes our hotline such a powerful selling tool is that it captures every single caller’s phone number, so we can follow-up with them immediately! We’ll get more buyer leads for your home than any other agent in this area!

Call us today so we can discuss how we can help you sell your home the right way!



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And much more! Contact us below to schedule a meeting. At our free no-obligation initial consultation we will not only review our complete Home Selling Marketing Plan with you but also discuss your options and discuss strategies that will net you the highest amount of money. We look forward to hearing from you!

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